Comfort, Privacy & Mutual Respect: How Siren is actually Humanizing Internet Dating

The small Version: Socially advanced Siren is actually changing the matchmaking application area using its inclusive mindset, relatable Question throughout the day, and customizable privacy attributes. On Siren, it really is everything about linking you with great individuals through genuine dialogue — not addictive and mindless swiping. To that conclusion, they will have created a great and secure environment where you can become your actual home and allow enchanting biochemistry with a match unfold in a more natural means — similar to it might occur in person.


With the sleek interfaces, enjoyable features, and hand-held types, matchmaking applications have transformed just how men and women date. And while this indicates much less difficult than before in order to meet somebody special, the acts of swiping and liking or loathing people predicated on photographs has almost produced online dating a-game — and produced a disconnect among men and women playing it.

For folks who wanna blend the genuine convenience of an online dating software and the feeling of linking with some one in real life, there’s Siren — a unique on the web system that eliminates the “looking for humans” design a great many other dating programs have used.

As a result of the Question of the Day matching system, Siren creates the context for talking about interesting subjects (like container listing things and philosophical concerns) and pairs people through those real and entertaining conversations. In this manner, correct characters could be shared obviously — just as they would personally.

For more on the determination behind Siren, their unique characteristics, plus the women-led team behind the app, we spoke with Co-Founder and CEO Susie Lee.

A Pro-People Perspective: Siren was developed With everybody in Mind

Siren ended up being created by two females with a feminist perspective — Susie along with her Co-Founder/COO/CMO Katrina Hess — exactly who both wanted an internet dating application that was made up of common regard, privacy, and convenience as top goals.

Having experienced some awful matchmaking encounters via various other matchmaking apps, Susie and Katrina noticed they certainly weren’t really built with women as well as their certain needs and desires at heart. As well as the unfavorable nature of swiping left and right on men and women was demeaning and failed to help develop top quality associations, particularly for women.

“i recently felt this quick feeling that, as a woman, I found myself objectified. The swipe-to-reject style did not work for me personally,” Susie mentioned. “I appeared right back on the connections I got prior to, and I never came across men and women through these kinds of methods.”

The actual fact that that they had never ever created a matchmaking app, Susie and Katrina knew they can make one that wasn’t merely female-friendly, but enjoyable and caring toward everybody.

They got their particular time exploring the technology area and receiving feedback from buddies and professionals before and during development. Plus they dismissed people who stated males won’t use a dating application that has been centered on women and offered them advanced level confidentiality configurations.

Siren was launched in 2014, and very quickly it was not just Susie’s and Katrina’s pals who were utilizing Siren. It had been pals of friends and complete strangers — such as men — who had been utilizing the application and expressing gratitude because of it. Word spread and Siren might a respected, inclusive internet dating application from the time.

And even though Siren is pro-women, there’s not an anti-men ambiance to it anyway. It really is proof that a dating software created by ladies for ladies can effectively work for them and for men.

Secure & Welcoming environment Sets a Positive Tone for your Community

The individuals at Siren have been very protective of their members, and, given that creators, they knew they might set an optimistic tone for the whole neighborhood by putting safety measures positioned and producing an inviting environment.

During some other dating programs individuals might experience harassment or catfishing, which is never been the scenario for the people on Siren, together with effort regarding the Siren group is the reason for this.

“Since we founded, we’ve had zero reports of bothering communications,” Susie stated. “Authenticity and other people having the ability to feel just like there are actual people on the reverse side is completely crucial that you you. We were actually mindful about raising the community with a specific types of reputation.”

Susie included that she and her group think everyone is basically good hence if they’re given a secure, friendly planet, they’re going to end up being friendly and truthful together.

“we could present these icebreakers and these ways to end up being a little more prone and more real, and that is how individuals can hook up,” she stated.

Siren’s Mantra: “generate Strangers much less odd to every Other”

together with the social media we make use of, like Facebook, the connection has already been built in aided by the people we follow and who follow united states, very interacting is actually easy. Siren’s conversation-style system replicates that for internet dating, letting you begin those interactions without the awkwardness.

“if you are dealing with an overall total stranger in online dating space, there’s a lot of booking about how precisely a great deal you trust this person, particularly because some websites are really complicated and just have some fake profiles,” Susie mentioned. “My personal motto that I always inform my personal team, plus they’ve really embodied this, should assist ‘make complete strangers much less unusual to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded matchmaking Experience

With their unique coordinating function, top-quality security measures, and unique occasions, Siren offers singles an one-of-a-kind, safe, and well-rounded online dating knowledge from beginning to end.

Get to Know fits in exclusive Way With Siren’s Question in the Day

While Siren does offer the traditional popular features of internet dating (including texting and blocking features), their unique Question during the day may be the element that produces all of them stand out from various other matchmaking apps one particular.

With enjoyable questions like “should you decide could have access to a billboard, what can you desire it to express?” you can actually be yourself and get to know somebody on a far more authentic amount. You can even find fits according to their particular answers to those questions as well as by your favored criteria like get older, sex, and location.

With this level of communication, that you do not wish to inflate characteristics such as your income or looks to seem more desirable to other individuals.

Many different Photo Settings works Eliminate Superficiality

Siren even has a unique method of pictures. There is the option to keep pictures blurred and just visually noticeable to your own connections, you can also keep your own images visually noticeable to everybody else.

“To make it comfy and not harmful to visitors to manage to navigate their particular professional and exclusive everyday lives, we enable every person to manage their particular photograph presence,” Susie stated.

Unlike an average internet dating app, members are unable to deliver each other pictures, that was intentional whenever Susie and Katrina developed the software. She mentioned this encourages users to offer both their particular cell phone numbers and go the text traditional — and safeguards individuals from getting unwelcome pictures.

With no matter which photo option you select, the great thing is actually Siren’s concern throughout the day — and people’ solutions — enables you to relate with folks on a further amount than looks.

Safely get in touch with other people Due to Siren’s Privacy Controls

Another large part of Siren is security, particularly in regards to stopping fraudsters. Every person whom signs up must invest their own telephone number and go into the activation signal they get via text, which makes sure people aren’t creating several reports.

Users may prevent and report to the Siren group different members who happen to be acting wrongly or mistreating the software’s terms and conditions.

Discounted occasions enable you to get Offline & supply New Date Ideas

Besides generating a cushty and safe on the web place for people to be just who they are really and providing them with exclusive option to begin talks, Siren is also using the next thing by holding offsite events. Susie stated these can be a fantastic substitute for the most common coffee big date, which can typically become experience like a small business meeting or appointment.

“I think satisfying in this way supplies an infinitely more important hookup. We’re combining up with local organizations and companies supply the users incentives and discounts to locations like museums, lectures, and movie festivals,” she mentioned.

Even folks who have currently discovered someone on Siren hang in there for all the occasions since they’ve be an integral part of that neighborhood today and can locate fairly easily brand-new date tactics. While these events are currently just becoming presented in Seattle, Siren features intentions to develop for other places eventually.

A Diverse User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her defensive nature), the Siren group comprises of CTO David Golightly along with expert advisers such as Lisa Stone (Co-Founder of websiteHer) and Gayle Karen Young (CTCO at Wikimedia).

As they all manage crucial areas of the company (from marketing and advertising to customer support to graphic design to development), additionally they set users initially no matter the task available.

With a software created by two females of color — exceedingly uncommon inside tech market — Susie and Katrina planned to attract a person base which is as diverse since business is actually.

Siren’s user base actually just like your typical online dating app market — which sometimes predominantly be heterosexual males, more youthful singles, and other people trying to find hookups. The gender ratio on Siren leans slightly a lot more female (55per cent to 45per cent), and most people are over 30 and seeking for a meaningful day or commitment.

“we are gearing earlier, and I believe this has been fantastic for people,” Susie mentioned.

What Siren in addition does effectively is actually include various types of folks, specifically those when you look at the LGBTQ neighborhood. A new component of Siren that has been particularly important toward team is actually a “non-binary” gender option for individuals if they complete their own profile.

Susie and her team recognize that gender and sex are not set-in rock for a few people, even though conditions like “heterosexual,” “homosexual,” “gay personals,” “lesbian,” and “bisexual” is a good idea, they could even be restrictive.

“you want to assist you in finding the individual you are searching for, however you do not have to declare or put your self in a box,” Susie stated. “That sex fluidity is important for all of us to accept.”

Last Thoughts

Whether we’re discussing their own invention, introduction, or realness, Siren is bringing the internet dating software space one stage further out of each and every direction.

Although they will increase the amount of helpful characteristics and develop the reach of their events in the future, the long-term focus will continue to be developing reliable connections making use of their people and standing to the people just who make an effort to ruin the experience for all.

“When you need to be an arse, there are many places to get it done, but do not do so here,” Susie stated. “once we level, we want to maintain this idea that reputation and count on matter, and it is all of our loyal purpose to operate for the area each day. We are right here attempting to offer folks a fighting chance to reduce loneliness in order to find an actual actual link.”